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Deeply trapped in the recall and encounter subsidy retreat 2019 new energy vehicle market for what?
2018 has become the "winter" of the fuel car, while the new energy vehicle market ushered in a counter-trend growth of the spring. In 2018, the sales volume of new energy vehicles reached 1.256 million, up 61.7% year-on-year, including sales volume of 984,000 pure electric vehicles, 271,000 plug-in hybrid vehicles and 1,527 fuel cell vehicles. Behind the impressive results, 135,700 new-energy vehicles have been recalled, accounting for 13% of the total. At the end of 2018, BAIC New Energy recalled 69,358 new energy vehicles due to brake booster vacuum pumps and other reasons, marking the largest recall of electric vehicles in China. The number of recalls in the automotive industry-130, 000 new-energy vehicles-is paltry compared with tens of millions of fuel-car recalls. But in front of the total sales of 1.256 million vehicles, the problems exposed by the new energy vehicles are imminent, once again confirming that behind the rapid development of the new energy vehicle industry is a booming fire. At present, most buyers are defecting to new energy vehicles because of unlimited numbers and heavy subsidies. However, the after-sales system is not sound, and the "charging anxiety", "mileage anxiety", the safety of the three power companies, and the low rate of value preservation have already made the first batch of green-labeled car owners repent their intestines. Unaffordable batteries, embarrassing after-sales service In addition to large-scale recalls, everyday faults in electric vehicles are enough to make car owners miserable. In the case of power batteries alone, the owner calls out "no harm". As far as I know, batteries don't have Extra subsidies, and the larger the battery capacity of electric vehicles, the higher the cost of replacement, leading to the current market for some models of battery replacement price, can buy a new pure electric vehicle, so the owners would rather replace a new car, rather than battery replacement phenomenon, so the battery is broken is equivalent to the car "scrapped." 26 February 2018, Ministry of Industry and Information Technology, Ministry of Science and Technology, Ministry of Environmental Protection, Ministry of Transport, Ministry of Commerce, General Administration of Quality Supervision, Inspection and Quarantine, The Energy Bureau jointly issued a circular on the Interim Measures for the Administration of the Recycling and Utilization of Power Batteries of New Energy Vehicles (hereinafter referred to as the Measures), It is specified in the Measures that auto manufacturers, as the main responsible parties, should establish power battery recycling channels to recycle the used power batteries generated from the use and scrap of new energy vehicles, and the Measures shall come into effect as of August 1, 2018. The introduction of power battery recycling policy, in a sense, can promote the reduction of battery costs, reduce the pressure of car owners, but the core problem is that car companies need to have strong technology to ensure the safety and stability of power batteries, improve battery endurance, not worry about the rear is the car owners to buy new energy vehicles "cardiac stimulant." In addition, in addition to specifying 4S stores for special parts, The problems of ordinary fuel vehicles can be solved in general repair shops, but unlike fuel vehicles, new energy vehicles have three electric safety problems, brake booster vacuum pump and other problems, and can only rely on the corresponding 4S stores to sell after-sales, some parts of new energy vehicles are out of stock and often need time to wait, so embarrassing after-sales service, car owners have Inability to spit. The new car is the Dragon, Second-hand cars become worms. According to a report released by the China Association of Automobile Circulation, The preservation rate of three-year-old fuel vehicles is 63.5% for imported vehicles, 63.9% for joint-venture domestic vehicles and 57.4% for domestic self-owned vehicles, while the preservation rate of three-year-old second-hand new energy vehicles is only 47.5%. The low preservation rate has become a rock in the hearts of consumers of new energy vehicles. Recently, the NDRC and other departments issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption, and Forming a Strong Domestic Market (2019)". The plan mentions the need to speed up the prosperity of the second-hand car market, to sell second-hand cars to second-hand car dealers, to implement a value-added tax policy applicable to the sale of used goods, and to levy a value-added tax at a rate of 2 per cent when the 3 per cent percentage charge is reduced. In fact, the current new energy vehicle enterprises lack of core technology, electric vehicles basically rely on outsourcing, so after-sales service discounts greatly, resulting in car owners do not enjoy a sound after-sales service system, the value of new energy vehicles naturally do not go; Secondly, there is no formal evaluation standard for second-hand new energy vehicles in the domestic market at present, and everyone is feeling their way across the river. As a result, the new car is a "dragon", second-hand cars into a "bug" situation. At present, the "quantity" growth of new energy vehicles can not stimulate the "quality" mutation, large-scale recall of new energy vehicles will only make the owners lose confidence, and the "sick" second-hand vehicle market is not conducive to the benign cycle of development of the new energy vehicle industry. In addition to the need for continuous government-level advancement, macro-level policies to lure Guidance industry is developing, more importantly, car companies should continue to increase investment in core technology research and development, improve product quality, improve the after-sales system, eliminate the worry of users, the new energy automobile industry will go further and further.