Territory: Centenary Ford's Lifesaver Milestone of Jiangling Qinchuan

In the past year, the world's leading automotive brands, Ford, which has repeatedly achieved good results in the Chinese market, not only suffered a cliff-fall in sales! More in the Chinese market, encountered an unprecedented crisis! ? A cliff-fall in sales has turned Ford 's transcripts of recent years upside down, 2016 Ford's total sales in China exceeded 127 Million, a peak, to 2017 Ford also had sales in China in 120 Million, but into 2018 Sales of Ford in China began to fall sharply after # years Figures show that Ford Motor Co. 2018 Sales volume in china was 75 Million vehicles, less than 2017 Fall in 36.9% , of which Chang'an Ford's sales volume is only 41.7 Million vehicles, down nearly 50% . This is a very low level of sales in the joint-venture brand camp, not to mention with the joint-venture brand leader North-South Volkswagen, GMAC-SAIC, and Chery such second-tier independent brands can not be compared. 2018 Executives on the auto sales charts run away a lot in 2007. As we all know, 2008 After Ford China's first chairman, Cheng Mei-wei, left in, Ford China's top management began to change frequently. From Ricky Han to Edison Law, each Ford president in China has served for less than a year. Most of the time the position is vacant. President of Ford China after Luo Guanhong's departure 9 There have been no candidates for six months. 2018 Year 11 Month 1 Chen Anning parachutes into Ford China. 12 Month 10 Li Hongpeng, vice president of marketing and sales for Ford Greater China and president of Changan Ford National Sales and Service Organization, left Ford on May 17. Ford China Vice President Fang Juntao also left Ford, and Huo Jing joined Ford China. The frequent turnover of Ford executives also seems to be a testament to some of the changes that are taking place at the company. Ford China ? ? Chen Anning and return to Ford for Chen Anning, not only Ford employees were surprised, the industry is also a uproar, after all, Chen Anning before Chery " Achievement " It is obvious to all. Perhaps Ford chose Chen Anning to rely on his career experience and knowledge of the China business to quickly boost Ford's presence in the country. However, Chen Anning has already assumed office soon 5 Sales declined sharply in the first six months of the year, rather than stopping. Ford 's change of hand was thought-provoking. The New York Times has reported that Ford's joint venture in China has begun in response to weak sales " Optimization " Thousands of workers left the Ford plant in 2006, while Changan Ford said it was simply not renewing employees whose contracts had expired. In fact, it is not difficult to see from the Ford Motor International market that Ford has been carrying out business restructuring since last year, closing factories and drastically laying off employees " General Operations " . Ford also said it would close its plant in Brazil, close its North American car business and possibly close its European plants. Ford Said · Dipper has also said publicly that the company expects to cut jobs this year 6 Month Completed. Ford's market performance in recent years, Ford today's crisis has been hidden in a major reason, that is, the slow pace of product upgrading, the poor response of the new model market. In the highly competitive automotive industry, " Generation change every three years and model change every two years " It's a consensus, and since 2015 Ford hasn't rolled out a blockbuster model in a long time, with the new Fox and the mid-range Forrex " Full-series three-cylinder engine " Consumers also criticized the post-listing response in the market is not very good. ? Ford's troubles in China are underscored by a cliff-fall in sales, frequent exodus of executives, heavy factory layoffs, slow model updates and poor market reaction to new models. To break this difficult situation, Ford plans to 2025 Prior to, it was launched in the Chinese market, including 8 Brand new SUV , 15 New energy models 50 A new car. And that includes 2018 Year 11 Month 16 Debuting at the Ford International Auto Show in Guangzhou. ? The launch of the Territory, in a sense, was also a product that Ford had high hopes for. Not only does it embrace Ford's best innovation and technological capabilities, but it is also injected with a trace of them " Lifesaving straw " Expectation of. ? Ford Territory Ford Territory is a high-quality, intelligent medium-sized vehicle launched by Ford in conjunction with Jiangling Motor Co., Ltd SUV , incorporating the Ford brand SUV Gene. Overall modelling adopted with Yu Sheng S330 A similar design. The body size of the new car is length, width and height 4580/1936/1674mm , wheelbase is 2716mm . The contiguous line is carrying Co-Pilot360 Intelligent Driving Assistance is Ford's current highly automated driving assistance system, and Link is the first application of this system SUV You can also see the importance of territorial boundaries to ford ? We know, in the past 2018 Ford's key partners in China -- Changan Ford's market performance is not satisfactory, despite the introduction of a new generation of heavy-duty models such as the Focus, but the overall sales of Changan Ford still showed a serious decline, the reason is that its fastest-growing SUV There is a shortage of new products in the market. And Ford's in the Chinese market SUV In the camp, sharp field, wing bo, wing tiger and so on has entered the end of the product, the market competitiveness has declined. The launch of Lingjie has undoubtedly injected new strength and brought new hope for Ford's development in the Chinese market. Will the Territory be able to turn the tide and become Ford's " Lifesaving straw " In the current overall downturn in the car market, we can not easily draw conclusions, we can only wait and see. Speaking of territorial boundaries, it is necessary to mention a dark horse in the domestic automotive wiring harness industry -- Jiangxi Jiangling Qinchuan Electrical Appliance Co., Ltd. (hereinafter referred to as "Qinchuan Electrical Appliance Co., Ltd " Jiangling Qinchuan " ). As the only supplier of wiring harnesses for Ford's leading models, Jiangling Qinchuan was originally a joint venture between Jiangling Motor and Chongqing Qinchuan. The automotive wiring harness industry should know that it is difficult for a wiring harness plant without a foreign background to enter the supplier system for joint-venture branded vehicles. At present, only Kunshan Huguang, Great Wall Lighting Factory and a few other old strong domestic wire harness plants have been widely recognized. In foreign brands, Ford 's supplier system is recognized as stringent, in technology and research and development capacity, quality control system, production control capacity, cost control capacity, capacity and other aspects have very high requirements. Jiangling Qinchuan was originally just a lack of annual output 9000 Million, employees 300 The multi-person small-scale wire harness factory has been following Jiangling Stock for more than ten years, and has never been equipped with the entire wire harness of the joint-venture brand passenger car before. It is not only the pride of Jiangling Qinchuan, but also the pride of domestic private wire harness enterprises to pass the supplier system certification of Ford Motor in a short time and become the only supplier of complete wire harness for Ford's leading automobile models in one leap. Ford collar wiring harness matching, for jiangling qinchuan, is a once-in-a-lifetime opportunity, but also an unprecedented challenge. According to staff inside Jiangling Qinchuan, it is not an exaggeration to describe the Ford Leadership Vehicle Harness Project as time-consuming, heavy-handed, and difficult. In a very short period of time, Jiangling Qinchuan can successfully integrate existing resources, cooperate with Jiangling Ford to develop the whole vehicle wiring harness, and achieve the delivery target with guaranteed quality and quantity, so that the Ford Territory can be listed smoothly and the production capacity can be climbed, which is even more difficult. General Manager of Jiangling Qinchuan ? ? Wu Zhitao has learned that in order to ensure the smooth operation of the Ford Frontier Complete Vehicle Wire Harness Project, Jiangling Qinchuan has organized a project attack team, led by General Manager Wu Zhitao personally. After several months, the project has successfully crossed the critical stage of capacity climbing. General manager Wu Zhitao has long served in Delphi Wiring Harness Division and has rich experience in project management. During the key period of the project, Wu Zhitao paid close attention to the three key operation indicators ( QCD ). Leading the team to do their best, working day and night during the holidays to ensure the planned launch of Ford Leadership and deliver on time with high quality and efficiency in the face of surging sales volumes. Jiang Ling Qinchuan's devotion, energy, time, emotion, efforts and tenacious working attitude to this project have also been highly recognized and recognized by Jiang Ling Ford. It is reported that Jiang Ling Automobile and even the senior management of Ford China Group have also visited Jiang Ling Qinchuan for many times to express their sympathy and sympathy. ? After this battle, Jiangling and Qinchuan stepped out of the business predicament smoothly. It is estimated that 2019 The annual monthly output value can exceed 3000 Million yuan, to achieve the perfect reverse attack. More importantly, Jiangling Qinchuan successfully entered the Ford automobile supplier system through the project of Ford Territory. More in project management, team quality and ability, teamwork, wire harness development technology, quality supervision and management has changed completely. So far, Jiangling Qinchuan pry open the door of the joint-venture brand automobile supplier system, to achieve the brand upward. Jump to a big stage in the national wire harness supporting enterprises, directly into the first-class wire harness enterprise queue, in the future can directly face the global high-end automotive wire harness market, with the industry's global first-class competitors -- Ambow, Sumitomo racing together. Summary: In the overall downturn in the car market, Ford brand influence decline, the introduction of the frontier, whether to turn the tide into " Lifesaving straw " , not yet known. But for jiangling qinchuan, after the baptism of this project, I believe that the future can be expected.