Who is the winner? January New Energy Passenger Cars Vertical and Horizontal Analysis

China's auto market rebounded to a slump of more than 10 per cent in January amid negative growth in 2018. On the contrary, the new energy vehicle market is booming in both production and sales, with the growth rate exceeding 100%. Passenger cars accounted for 88.5% of the sales of new energy vehicles, still the main market. The start of 2019 for new-energy passenger cars demonstrates a different shift from previous years, such as a shift in product mix from small to compact; Consumption structure is no longer based on enterprises and institutions as the main force, privatization, marketization is obvious; Sales area concentrated, fragmentation phenomenon has been alleviated. In addition, what other trends should we pay attention to in China's new energy passenger car market? Let's take a look at the following: 1. Under the background of the overall sales decline in the car market, the sales volume of new energy passenger cars reached 91,175 units in January, up 186% year-on-year; 2. The market share of miniature electric vehicles declined and was replaced by that of small and compact vehicles, of which compact new energy passenger vehicles accounted for 47%; 3. In terms of model sales, BYD Yuan New Energy, Baojun E100 (parameter inquiry) and BYD Tang DM are among the top three, and BYD has 5 models in the top 15 on the model sales list. January 2019 saw 91,175 new energy passenger vehicles sold, up 186 per cent from January 2018, according to the New Energy Passenger Car Association. Sales peaked in January, nearly triple January 2018, according to previous years' data. In which pow is inserted Plug-in hybrid models account for 21% of the total, not much more than in 2017 and 2018, suggesting that plug-in hybrid models remain relatively "vulnerable". At the model level, compact passenger cars accounted for 47 per cent of sales in January, compared with 23 per cent for minivans. Unlike previous years, when miniature electric vehicles dominated the mainstream, compact new-energy vehicles will replace miniature products this year, partly because of state policy guidance for high-endurance products and partly because of consumer choice on the market, according to an analysis by the secretary-general of the All-China Federation of Travelers. In addition, the market share of small electric vehicles rose again from 11% in 2018, accounting for 17% of the total of new energy passenger vehicles in January. Sales of New Energy Passenger Vehicles of Different Levels (Unit: Vehicles) Total Pure Electric Plug-in Vehicle Categories Miniature 15717015717 Compact 32975960142576 Medium 22389089131 Medium and Large 18344912325 Data source: Chenglian Union; Tabulation: Auto House Industry Channel Editor Comments: The market share of miniature electric vehicles is decreasing and the market share of small and compact vehicles is increasing. The medium-sized and above vehicles begin to appear and the market share expands gradually, which means that: first, the first step of new energy vehicles to marketization is to gradually approach the product structure of traditional vehicles, that is, to upgrade from small and small vehicles to medium and large vehicles; Second, the product mix in the market has become more balanced and diversified. Manufacturers no longer rely solely on or place more emphasis on low-end products such as minicar products to seize the market ; Third, the products tend to large-scale, and consumer demand gradually close. It can be seen that although the new energy vehicles are still affected by the policy, the market is changing into the main driving force. New Energy Sedan Is More Popular In the field of traditional automobiles, although the market share of cars is increasing year by year, SUVs still occupy the mainstream position. In the new energy field, cars are more popular with consumers than SUVs, because the main purpose of the audience buying new energy vehicles is to walk for the city, the road conditions are good, in terms of daily commuting to work, cars can meet its use of scenes. Sales List of Different Vehicles (Unit: units) Total Pure Electric Sedan 48611693955550SUV234031206135464MPV1610161 Source: Chenglianhui; Table-making: Car sales accounted for 60.9% of the total sales of new energy passenger vehicles and 38.9% of SUVs. Car sales dominated the market, but the combination of the two basically covered the consumer market. Although different manufacturers focused on launching their products, they were basically two-handed. For example, this year BYD hot-selling models BYD Tang DM is SUV models, Qin Pro new energy vehicles are sedan products; Geely Dihao GSe is an SUV product, and Bridge GE New Energy is a sedan product and so on. Editorial comments: New energy vehicle manufacturers in the Chinese market for decades, know that "want to sell products, SUV and car products are indispensable." However, according to the sales ranking, different manufacturers have slightly different types of products, which is exactly what each company sells Strategy and product strength. Plug-in ratio of 21% Still weak January sales figures showed that pure electric passenger cars strengthened further in power types, with sales of 72,000 units accounting for 79% of new energy passenger cars, up 268% year-on-year, well above plug-in hybrid growth of 55%. Not only has plug-in hybrid growth slowed, it has also been difficult to increase its share, accounting for 25 per cent of overall new-energy passenger vehicle sales in 2016, 19 per cent in 2017 and 21 per cent in 2018, placing it in a "weak" position. Plug-in hybrid models have been in a state of "suppression", as evidenced by sales figures for new energy passenger vehicles over the years. In fact, this is not difficult to explain, first of all, in the national new energy policy, subsidies and technical indicators are more friendly to pure electric technology route; Secondly, in the implementation of local policies, more encouragement to the development of pure electric vehicles, such as Beijing is known for plug-in hybrid vehicles do not give subsidies and other preferential policies. Therefore, even if the market prefers plug-in hybrid models, the development of plug-in hybrid vehicles is limited due to its high technical threshold, price unpopularity and other factors. In addition to Shanghai, cities such as Guangzhou, Shenzhen, Foshan and Hangzhou also have a higher percentage of plug-in hybrid vehicles, although more cities are still dominated by pure electric vehicles. Proportion of plug-in vehicles used in some cities in 2018 Urban plug-in pure electric Shanghai 68% 32% Foshan 50% 50% Shenzhen 4 7% 53% Guangzhou 46% 54% Hangzhou 35% 65% Shijiazhuang 30% 70% Xi'an 28% 72% Data source: Chenglianhui; Table: Automobile House industry channel editor comments: pure electric as the current national strategic support of the main technical route, naturally get more preference; Plug-in hybrids cannot be mainstreamed mainly because their technology is closer to conventional cars than Chinese brands. One technological route needs to catch up with others, and one needs to catch up with others. If you are the decision-maker, are your choices clear at a glance? But consumers don't have to worry. There is no shortage of plug-in manufacturers in China, and foreign brands such as BMW also focus on plug-in products for new energy products. And as subsidies recede or even disappear, the impact of policy on product orientation will become less and less, and it is believed that there will be more and more plug-in products available in the market. BYD became the biggest winner in January ranking from January new energy passenger car sales ranking, BYD Yuan new energy sales in January to January sales of 10,093 units to become the first monthly sales list of models; In second place is a miniature electric car, the Baojun E100, which sells mainly in Liuzhou, where the climate is warm all year round, so the integrated range of 160 kilometers can meet the daily needs of local people. Ranked third is the plug-in hybrid BYD Tang DM, which has been a regular on the list since its launch, demonstrating consumer love for plug-in hybrid models; In addition, BYD has three other models in the top 15. BYD 2018 New-energy sales account for half of all car sales, thanks to the number and strength of hot-selling models. BYD Yuan New Energy 100932 Baojun E10083123 BYD Tang DM75994 BYD e571425 BAIC EU Series 38956 Chery Q33757 BYD Qin Pro New Energy 30238 Roewe Ei529999 Geely Dihao GSe280810 Jiangling E200276511 Jianghuai iEV Series 274512 Dihao New Energy 257813 Escape New Energy 204914 Latin America iQ203615 BYD Song 1855 Data Source: TABLE: The Car House Industry Channel's sales ranking is also marked by a sharp decline in the number of electric minivans and their relatively low ranking, as well as the disappearance of BAIC's EC series, which traditionally dominated the top three, further illustrating the decline of electric minivans and the strength of compact new-energy passenger cars. In addition, only three plug-in hybrid models are on the list, and all are BYD models. Editor's Comment: Supporting the good and strengthening the strong is not only a policy-oriented, but also a favorite of consumers. With the further improvement of the marketization of new energy vehicles, more and more high-quality products will be available for consumers to choose from in the future. In addition, as foreign brands such as Tesla and BMW focus on new energy products in 2019, Chinese brands will also become more competitive and service-conscious. The era of product competition is beginning. Other characteristics such as market distribution/second-hand vehicles In addition to the above characteristics, the new energy passenger vehicle field also presents the characteristics of stronger private enterprises and smaller proportion of enterprise procurement. According to statistics, in 2018, enterprises and institutions purchased 9%, 12%, 21% and 5% of the first-tier cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, respectively. It can be seen that private consumption has become the main driving force of the consumption of new energy vehicles. In addition, unlike previous sales of new energy vehicles concentrated in first-and second-tier cities, sales of new energy vehicles have now sunk to Heze, Liuzhou and many other third-and fourth-tier cities, with sales areas relatively less concentrated and fragmented. However, in the second-hand car market, the performance of new energy vehicles is not good. The downward trend in monthly trading volume in 2018 and the shorter life expectancy of second-hand new-energy vehicles compared with used fuel vehicles are reminders to major manufacturers that improving the quality and life expectancy of new-energy vehicles remains a priority. In addition to the market performance in January, there must be concern about the overall performance of new energy passenger vehicles in 2019. Especially in the traditional automotive field of cars, SUVs, MPVs, micro-bus and other four segments of the fall, the industry is particularly looking forward to the development of new energy in 2019. Growth in passenger vehicle segment in January 2019 compared with January 2018 Sedan-14.9% MPV-27. 4% SUV-18. 9% Micro Passenger-26% New Energy Passenger Vehicle 138.3% Data source: China Association of Automobile Industry; Tabulation: steam Cui Dongshu, an industry channel at Car Home, reckons that the 83 per cent year-on-year increase in new energy passenger cars in 2018, like 2017, will not happen again in 2019. This is partly because of the growing base of new-energy passenger vehicles, but also because new-energy vehicles may be affected by the overall economic environment, with growth expected to be around 30 per cent for the full year 2019. Alternatively, 1.6 million new energy passenger vehicles could be sold in 2019, if other positive factors are included. Summary: From the sales data of January 2019, it can be seen that the new energy passenger vehicle market is characterized by first-tier and second-tier cities and private consumption, and the degree of marketization is expected to be further improved in the new year. Unlike the traditional car market, cars are more popular than SUVs in the new energy sector. In addition, the new energy passenger vehicle products tend to large-scale features are becoming increasingly apparent, experts predict that compact products will become the mainstream of this year's new energy market, the future will also increase the number of large and medium-sized products. Do you think China's new energy products are up to your standard? What kind of new energy vehicles do you prefer?