Whether large electric passenger cars will be widely accepted in the market remains to be seen

Alternative energy subsidy policy has not been introduced in 2019, and the models listed in the first catalogue after the Spring Festival have attracted much attention. The reality is that many enterprises have upgraded the technical indicators, behind the new energy vehicle technology highlights frequently, whether the large car can be widely accepted by the market remains to be tested. Technology highlights frequently after the Spring Festival, the first batch of new energy vehicles on the subsidies catalogue caused great concern in the industry. On February 14, the Ministry of Industry and Information Technology released the 316th batch of "Road Motor Vehicle Manufacturers and Products Announcement" on the official website. Meanwhile, the Catalogue of Recommended Models for the Promotion and Application of New Energy Vehicles (2019 Batch 1) (hereinafter referred to as "the Catalogue") has been published in this batch of announcements. The Catalogue includes 106 new energy vehicles of 49 enterprises, including 98 models of pure electric products of 48 enterprises and 8 models of plug-in hybrid products of 7 enterprises. Manufacturers are constantly upgrading their specifications in order to get more subsidies. Cui Dongshu pointed out: "The main characteristics of this batch of new energy" catalogue "models are that the technical indicators have been significantly improved, which is reflected in an increase in battery energy density, a general increase in endurance mileage and a generally strong power consumption coefficient." In terms of energy density, the 2018 policy requires models with battery power densities higher than 120 Wh/kg to receive a double subsidy, and the first catalogue of pure electric passenger vehicles in 2019 will all have higher energy densities than the above-mentioned standards. Among them, the vehicles with energy density between 140 ~ 150 Wh/kg accounted for 60%, and the vehicles with energy density above 160 Wh/kg accounted for 30%. Clearly, although the 2019 subsidy policy has not yet been announced, most companies The lower limit of battery energy density was raised to more than 140Wh/kg. In terms of endurance mileage, the 2018 subsidy lower limit is greater than 150 kilometers, but for vehicles with endurance mileage greater than 300 kilometers, the subsidy has been increased, and most manufacturers expect the threshold for endurance mileage to continue to rise this year. As a result, the first catalogue in 2019 saw a marked increase in the number of vehicles with mileage of more than 400 kilometres, with one of Canton Automobile Chuanqi's models having a range of 500 kilometres. In addition, Cui Dongshu pointed out: "From the point of view of power consumption coefficient, the technical index of some products is better than the average level of more than 20%, should be able to get a higher subsidy." Although the first catalogue of pure electric vehicles in 2019 may receive more subsidies, it is unclear whether they will be acceptable to consumers. The technical level of new energy vehicles has been greatly improved due to insufficient market demand.Although it accords with the policy guidance of supporting the better and strengthening the stronger, the number of large vehicles has increased, and experts are worried about the worrying market prospects of some new products. "At present, the number of new model carriers ranges from 4.3 to 4.6 meters. In 2019, the first batch of" catalogues ", the model carriers with a length of more than 4.4 meters performed better. However, the large and medium-sized pure electric passenger vehicles launched by enterprises are obviously different from the market selection, so it is difficult to determine the future market performance of such products." Said Cui Dongshu Some industry insiders believe that pure electric vehicles are mainly short-haul vehicles, is a useful supplement to traditional fuel vehicles, so both individual consumers or time-sharing rental companies, due to the cost of car purchases and the use of car rings Considerations, most will choose to buy a small car, the car market reaction has yet to be tested. There is still plenty of room for A0/A00 pure electric vehicles. Cui Dongshu thinks: "Early main new energy product car leader in 2.7 meters, in 2019 the first batch of" catalogue ", car leader in 2.8 ~ 3.5 meters of product market potential is still great." It remains to be seen whether large pure electric passenger vehicles will be widely accepted by the market. The reality is that although the growth rate of the A0/A00 pure electric vehicles has declined significantly, they will still be the absolute mainstay of the new energy market in 2018. Statistics show that in 2018, the sales volume of A0/A00 pure electric cars was 372,000, an increase of 16.5% over the same period of last year, which was much lower than the growth rate of new energy passenger cars (90%), but still ranked the top of the largest market segment with a market share of 36.6%. Subsidies rapidly receding, some enterprises are more optimistic about the A0/A00 pure electric vehicle market prospects. "Although the new energy subsidy policy has not yet been introduced in 2019, there are many versions of the rumors and the range of the rumors is large. It is very difficult for the enterprises with weak brand power and technical strength to obtain the subsidy. Therefore, some enterprises intend to launch pure electric vehicles with low endurance mileage, slow speed and priceless. Obviously, the subsidies continue to recede and the process of marketization of new energy sources is accelerating, but the situation of dependence on subsidies for local new energy vehicles has not changed View. Although enterprises continue to improve technical indicators, pure electric vehicles to large-scale development momentum is very obvious, and this kind of products are more likely to receive high subsidies, but whether it can be widely accepted by the market remains to be further observed.