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Great Wall Open Door Auto-building Geely Increment Encountered Obstruction

Sales of Great Wall Motors continued to rise sharply in February, and the road to "building cars through doors" widened. Geely, which has always had a strong momentum, suffered a sharp drop in sales, with a sharp drop in the month-on-month comparison; However, Geely is aggressively launching new products and opening up new segments of the market. Chang'an Automobile is facing the situation of low sales, trying to enter the coupe SUV this new segment of the market. At the 2019 Geneva Motor Show, which opened last week, Great Wall Motor signed a framework agreement with German auto maker Barbosse to launch high-end customized models such as the WEY limited edition in the future. On March 6th the Great Wall announced that the Haver F7 would soon go into full production at the Tula plant in Russia. On Feb. 20, the Great Wall approved a "bill to set up a subsidiary in India" … a series of moves showed that Great Wall Motor was moving wider and wider along the road of "building cars through doors". Sales of Great Wall Motors continued to rise sharply in February, as foreign cooperation blossomed across the board. In February, Great Wall sold 59,010 passenger cars, up 15.59 per cent from a year earlier, according to the data. Geely, which has traditionally been strong, suffered a sharp drop in sales in February, as well as a sharp drop in month-on-month sales. Faced with sluggish sales, Chang'an Automobile is trying to enter the coupe SUV this new segment of the market. In addition, the sales volume of SAIC passenger cars in February was 41,906 vehicles, which is still a certain gap compared with the "top three autonomous vehicles". Widening the "open-door" road Great Wall Rises Against Trend Despite the overall poor performance of the domestic car market in February, Great Wall Motor's momentum is as strong as hanging on. According to the Great Wall Motor released by the number In February, Great Wall sold 69,037 new cars, up 18.34 percent year-on-year. In the January-February period, cumulative sales reached 180,752 vehicles, 15.1% of its 2019 sales target of 1.2 million vehicles. Among them, the Harvard brand is the most eye-catching performance, its all-car sales in February reached 49,316 vehicles, up 16.95% year-on-year. The reason for this is that the Great Wall Harvard brand took the lead in launching the "500 million red envelopes gratitude to users" campaign during the Spring Festival, making it usher in a full-scale sales outbreak in February. In order to continue to expand the leading edge and give back to the broad masses of consumers, Harvard announced on March 1 the official launch of "Harvard global sales of 5 million kamikaze subsidies to the countryside up to 28,000" campaign. Coincidentally, the Great Wall pickup truck, fully prepared, has also contributed some increments in the face of changes in the soaring market for Beijing pickup trucks. Economic Daily-China Economic News reporter learned that "rumors in Beijing will also participate in the number of pickups, many people first, in order to account for the license plate to buy cheap pickup trucks; In addition, the relevant state departments are also vigorously promoting the development of the pickup market, relaxing the restrictions on pickup trucks into the city." In response, Great Wall Pickup Brand Department Liu Qingyuan said that the Great Wall Pickup not only provides sufficient products for dealers, and fully mobilize the enthusiasm of dealers, but also for users to introduce appropriate financial policies. Stimulated by the favorable news, Great Wall Pickup achieved sales of 10,027 vehicles in February, up 37.66% year-on-year, continuing to maintain the sales champion of the Chinese pickup brand . In addition, Great Wall Motor continues to make great strides in the field of new energy. In February, the brand sold 3,280 vehicles, including 1,443 iQs and 1,837 R1s, according to the data. By the end of February, orders for more than million vehicles had accumulated under the Oula brand. Against the background of the hot domestic terminal market, Great Wall Motor will also enter the international market and widen the road of "building cars by opening doors". To this end, Wang Fengying, vice chairman and president of Great Wall Motors, put forward suggestions at this year's two sessions: "[The government] should establish mechanisms to strengthen multilateral cooperation and escort Chinese enterprises in'going global. '" Opening up new markets to supplement the incremental Geely Tong, month-on-month plunge in contrast, has been strong Geely cars, sales fell sharply in February. According to the sales bulletin released by Geely Automobile (00175. HK) on the evening of March 6, sales of Geely Automobiles (including sales of LinkedIn-branded cars) were 83,552 in February, down 24% year-on-year and 47.25% month-on-month. The cumulative sales volume for the first two months was 241,945 vehicles, about 16 per cent of its annual sales target of 1.51 million vehicles. Specifically, Geely sold 36, 522 cars in February, accounting for 43.7% of its total sales that month. Its premium brand, LinkedIn, sold 7,276 vehicles in February, including 3,237, 1,686 and 2,353 in 01, 02 and 03 respectively. As for the reason for the sharp decline in sales, Geely Motor said, "This year the Chinese New Year holiday earlier, resulting in more working days in February Affected by the off-season after the Lunar New Year ". However, the capital markets did not buy the reason for the decline in sales. The day after Geely reported sales (March 7), its Hong Kong share price dropped nearly 4% to as low as HK $14.52; The stock fell as much as 7.71 percent to HK $14.6 at the end of the day. The plunge in sales comes as Geely is aggressively launching new products and opening up new niches. On March 11, Geely Automotive's first mass-produced MPV, Jiajie, went on sale, marking the beginning of Geely's MPV strategy. In addition, the new pure electric car GE11 will soon be launched to the market. A senior industry analyst bluntly said, "Geely urgently needs to add new products to its new segment to compensate for weak sales of other models." Taste the fresh SUV Changan still "Buddha series" in the face of weak sales, Changan Automobile also tried to enter the new segment market. March 6, Changan CS85 COUPE, the first dual-series model, went on the market, thus starting to enter the coupe SUV market prelude. On CS85 COUPE, Chang'an Automobile spared no effort to present its cooperation achievements in the field of intelligent driving to consumers. Among them, by Changan and Tencent Wutong Chelian cooperation introduced a lot of Tencent's content ecology, vehicle-borne social functions will also be upgraded on CS85 COUPE iteration after iteration. Chang'an Automobile said that this is its third start-up--the implementation of the results of the innovation and entrepreneurship plan. In December last year, Zhu Huarong, president of Chang'an Automobile, put forward that Chang'an Automobile should make efforts to improve its service to the Intelligent Technology Travel Company, Transformation, starting "the third pioneering work"; In October of the same year, Chang'an held the Second Shangri-La Conference and proposed to accelerate the development of new energy vehicles; In August 2018, Chang'an Automobile officially launched the "Beidou Tianshu" intelligent strategy, and established the Beidou Tianshu Intelligent Industry Alliance … Facing the predicament, Chang'an Automobile continued to move, but the effect has not yet been shown. Changan Motor Corp. sold 94, 068 Chinese-branded vehicles in February, according to data released by the company. And from the published sales situation, changan car is still "buddhist", it is difficult for reporters to clearly comb the various brands or models of sales. In February, Chang'an sold 58, 948 cars in the passenger car segment, down 12.68% from a year earlier, according to data from the National Passenger Car Market Information Association. In terms of models, the Chang'an Passenger Vehicle brand's popular models--CS75, CS55, CS35, and Escape Series--sold 11,297, 10,476, 10,353, and 9,120 vehicles in February, respectively.

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