Cross-border handshake! Mainly new energy vehicles! Three Big Automobile Companies Join Hands with Capital Crocodile to Set up Aircraft Carrier for Automobile Travel

Changan Automobile announced at noon on March 22 that the Company signed an agreement with various organizations to jointly invest in Nanjing Leading Bank Equity Investment Partnership (Limited Partnership) (tentative name, hereinafter referred to as "Leading Bank Partnership"). The partners include FAW Group, Dongfeng Group, Tencent, Ali, Suning and other well-known enterprises. The scale and total subscribed capital contribution of the Link Partnership is RMB 9.76 billion Yuan, which is contributed in cash. After the establishment of Nanjing Leading Bank Equity Investment Partnership (Limited Partnership), it is planned to invest in the shared travel industry mainly consisting of new energy vehicles and set up a travel company. As early as last July, China First Automobile Group Co., Ltd., Dongfeng Automobile Group Co., Ltd. And Chongqing Chang'an Automobile Co., Ltd. Formally signed an agreement on mobile travel intent, defining the integration of tripartite advantageous resources and the establishment of a joint venture T3 travel service company to create a high-efficiency, high-quality, high-security and reliable travel service brand. At that time, the statement mentioned that in addition to making full use of the three parties' core advantages in vehicle resources and channel resources in the industrial chain, the cooperation will also bring in cross-industry partners, fully market-oriented operations in personnel, technology, organization, capital, market and other aspects, promote business model innovation, open cooperation to the industry, and achieve win-win development. The same day, FAW Group, Dongfeng Motor's WeChat public number also announced the news. The establishment of the new company marks the official launch of the three major automobile enterprises T3 travel project. In addition to the above three automobile companies, Suning Investment Co., Ltd., Shenzhen Tencent has made new trips to Shenzhen. Limited partnership (limited partnership), Shenzhen Shijiali Asset Management Co., Ltd., Hangzhou Alibaba Venture Capital Management Co., Ltd., Wuxi Feiye Investment Co., Ltd., Xianning Rongxun Intelligent Travel Industry Investment Fund (limited partnership), Nanjing Hengchuang Yunzhi Network Technology Co., Ltd., Nanjing Lingxing Equity Investment Management Co., Ltd. Mostly from the investment community. According to the announcement, FAW, Dongfeng and Chang'an Automobile Group subscribed RMB 1.6 billion yuan, accounting for 16.39% of the total investment. In addition, Suning pledged 1.7 billion yuan, accounting for 17.42 percent of the total investment. Tencent, Ali, Wuxi Feiye, Rongxun and Nanjing Hengchuang jointly subscribed RMB 2.25 billion yuan, accounting for 23.06% of the total investment. Chang'an Automobile said that the investment is to promote strategic cooperation among the three major engine factories and Chang'an Automobile "the third pioneering--innovative entrepreneurship plan" to land an important grip, multi-party joint establishment of travel companies, is conducive to the rapid formation of representative industry level of high-quality safe travel supply capacity. The travel company will help to cultivate new kinetic energy and explore new models for Chang'an automobiles, meanwhile, it will also play a positive role in pulling forward the traditional vehicle business, which will enrich and improve the Chang'an automobile ecosystem, enhance product research and development, improve the brand power of Chang'an automobiles, and assist the transformation and development of Chang'an automobiles. Zhang Baolin, chairman of Chang'an Automobile, told the client of People's Daily that "the third venture of Chang'an Automobile will be transformed from a traditional automobile manufacturer into an intelligent travel technology company". Zhang Baolin said that in the future, the automobile will change from the traditional means of transportation to the mobile intelligent level. Taiwan. This platform not only carries the function of transportation, but also covers many aspects of people's lives, such as safety, home, things, communication and so on. In his view, new energy and intelligence are key to the transition to smart travel technology companies. Regarding risks and countermeasures, Chang'an Automobile said that in terms of policy risks, the central and local governments have issued supporting policies, requiring the integration of platform operating permits, online car-hailing transport permits and online car-hailing driver qualification certificates, and properly resolving the license plate problem. In terms of financial risks, Chang'an Automobile pointed out that the travel industry needs a large amount of funds, especially in the early stage in order to quickly capture the passenger, occupy the market, is expected to invest more; If the income deviates too much from the expectation, it will have an impact on the healthy development of the financial status of the Project. "This project will focus on strengthening cost control, doing a good job in resource budget and input management, establishing a special management and control mechanism for major expenses, timely warning resources with poor input effect, and ensuring the input-output effect of resources. Strengthen the research of market development and industry rules and make countermeasures to ensure the scale of operation to achieve the desired objectives. "In addition, in terms of market risk, Chang'an Automobile believes that with frequent safety incidents and stricter industry regulation, the concentration of the domestic travel sharing industry has started to decline, creating market opportunities for the project, but the continuous entry of new entrants has also made the industry increasingly competitive. Professor Ji Xuehong, director of the Automotive Industry Innovation Research Center of North China University of Technology, told China Automotive Daily that FAW, Dongfeng and Chang'an had been working hard to transform themselves into automotive clothing The service providers made preparations, and the cooperation this time included such Internet enterprises as Ali and Tencent, as well as travel industry investment companies, travel service companies, and equity investment management companies. It can be said that the upstream and downstream industrial chains were brought together to form a community of common interests. Judging from the amount of investment, FAW, Dongfeng and Chang'an are the three major auto manufacturers. Suning, which is dedicated to entering the auto industry and advocating new retail, has also invested a large amount of money, while other auto manufacturers such as Tencent and Ali have not invested much. Tencent and Alibaba have invested in Didi before, It can be seen that they are not the main body in this cooperation, they should provide more data and technical services, mainly considering the strategic partnership with car companies, hoping to apply their own technology and products to the new energy vehicles and travel areas, but also for the consideration of decentralizing market risks. At present, the field of automobile travel is still a promising field for the major automobile enterprises and investors, with great prospects for development. Combined with a number of enterprises to jointly layout travel services, but also in order to better share the risk. At present, the field of automobile travel is still in the exploratory stage of mode operation, the existing enterprises in the profitability is deficient, a single enterprise invested in shared travel may have a longer investment recovery cycle and greater risk. Ji Xuehong believes that the diversity of investors in this cooperation also determines the diversity of its team, manufacturing enterprises, Internet enterprises, management enterprises, service enterprises and other parties can play their strengths. At present, the main contributors to the transaction volume of shared travel are still concentrated in the online car-hailing market, and online car-hailing is also a relatively suitable scenario for the use of new energy vehicles, which is Reasonable utilization of the main market of new energy vehicles by automobile enterprises is in line with the path of transformation of automobile enterprises to new energy vehicles and services. Competition and cooperation in new areas are good for the healthy development of the industry, said Shi Zhong, an auto industry analyst and independent contributor. Currently, almost all auto companies are investing in manufacturing operations, but everyone is confused about how to do it and manufacturers are exploring it. To be sure, the layout of mobile travel business must involve Internet companies and require big data services. Single-handedly mode in the cost of pressure, in the travel field, the cooperation between car companies for vehicle sales competition is not obvious, on the contrary, several enterprises can jointly share the cost of R D and operation. For Internet companies like Alibaba and Tencent, although they have competitive relationships, they share the same strategic direction in entering the automotive services industry. The so-called "competition and cooperation" refers to both competition and cooperation among enterprises. Fan Yongyue, deputy general manager of GreenGo Car Rental and executive director of the China Car Rental and Rental Association, said it was the right move for several car companies and Internet companies and finance companies to set up travel companies. At present, the development of automotive travel mode is still in the exploratory stage, but on the empirical analysis, the first thing to do is to scale, one of the prerequisites of scale is to invest a lot of money as support. In fact, this new company can cause concern, but also a large investment, but to become a travel service head company, also need to continue to invest money. Didi is currently a leader in the industry, and its market share The capital is far more than 9 billion yuan, but so far it has not been profitable, so the new company should be ready to meet the difficulties. In addition, Fan Yongyue pointed out that the acceptability of new energy vehicles for consumers still needs to be improved, consumers still have some concerns about purchasing, and the establishment of travel companies is actually an important export of digested products for car companies. New energy vehicles into the field of travel, can also cultivate consumer habits, guide the direction of consumption. "For the travel market, the establishment of the new company will become a strong competitor in the market, conducive to the healthy development of the industry." Said Fan Yongyue.