12 Out-of-pocket subsidies from auto companies to subsidise the market A rush to go to the countryside is imminent

More than a month has passed since the issuance of the new round of "automobile to the countryside" policy, but the detailed rules for the implementation of the policy have not yet been promulgated. Nevertheless, many automobile enterprises have already begun to "pay out of their own pockets" and seize the initiative to distribute the market. According to incomplete statistics, from February 11 to date, FAW-Volkswagen, Chang'an Auchan, Beijing Automobile, BYD and other 12 auto companies have joined the ranks of the "automobile to the countryside" subsidy policy through different forms of promotion. FAW-Volkswagen took the lead in responding to the new round of "Automobile Going to the Countryside" policy on February 11, launching the "Automobile Going to the Countryside" subsidy policy featuring "10% down payment for new cars" and "maximum scrap allowance of RMB 10,000 yuan". Specific subsidy measures: FAW-Volkswagen's Volkswagen brand vehicle to the countryside policy of the main models for Jetta, 2018 Bora, the new generation of Bora, Weilin four models. Among them, Jetta scrap enjoy 2200 yuan scrap allowance, the first purchase of 3888 yuan; 2018 Baolai enjoys a subsidy of RMB 2,500 Yuan for scrapping and 7,888 Yuan for down payment of car purchase; Other models can enjoy the scrap allowance ranging from 4,000 yuan to 9,000 yuan according to different preferential schemes, and the scrap allowance for the whole new generation CC is as high as 12,000 yuan. Changan Auchan February 12, Changan Auchan announced the opening of a store in the national level named "" buy Changan Auchan enjoy rural subsidies "" activities. Under this policy, all Auchan models participate in this "automobile to the countryside" subsidy. Specific Subsidy Measures: The amount of subsidy for the popular Auchancos under the cumulative amount of replacement, financial discount and direct subsidy Up to 22,000 yuan; Auchan Keshan replacement and financial discount interest subsidy cumulative maximum concessions of 11,000 yuan; CX70T can enjoy up to 20, 000 yuan discount, X70A can enjoy up to 8, 000 yuan discount; A800 and A600 can enjoy a maximum of 3000 yuan and 5000 yuan of subsidies respectively. On February 19, SAIC-Volkswagen officially announced the introduction of double preferential policies of "All-Department Replacement Subsidy" and "All-Department Ultra-Low Daily Supply", ranging from RMB 2000 to 30,000 yuan, in response to the country's policy of "Automobile Going to the Countryside". Specific Subsidy Measures: The models involved in this subsidy exchange include Touon, Touguan L, Touguan Silk Road Edition, Touyue, Fai'ang, the whole new generation of Passat, the whole new generation of Langyi, the classic Langyi model, the whole new generation of Langyi two-compartment, the new Lingdu, the new Santana, POLO, the new Touan L. Among them, Hui'ang and Touguan Silk Road version of the exchange subsidies for 30,000 yuan and 19,000 yuan respectively. FAW-Pentium FAW-Pentium announced a "broad world e-Road Pentium" as the theme of the "automobile to the countryside" subsidy policy. Specific subsidy measures: Pentium X40 car purchase price is 56,800 yuan, can enjoy cash subsidy of 10,000 yuan + financial discount rate of 5,100 yuan + replacement subsidy of 5,500 yuan, the maximum subsidy of 20,600 yuan; Pentium T77 purchase replacement subsidy can enjoy up to 7000 yuan, the maximum subsidy of up to 11,400 yuan. Fukuda, the domestic commercial vehicle brand of Fukuda Motor Co., Ltd., announced the "New Deal" for auto consumption, and offered 3000-6000 yuan in car purchase subsidies for its products. Specific subsidy measures: land pioneers E3, Extension E5 series cars can enjoy 3000 yuan subsidy concessions; Extension E7, Extension S automatic gear series products enjoy a deposit of 1000 yuan to 6000 yuan subsidy concessions. In order to respond to the national policy quickly, Hippocampus has formulated the "Preferential Car Purchase Scheme and Financial Scheme". Since February 19, 2019, Hippocampus has taken part in the activities of "Automobile Going to the Countryside" with three types of vehicles, namely, the Second Generation Hippocampus S5, Hippocampus S5 Commemorative Edition, and Fu Mei Lai F7. Specific subsidy measures: Strongly launch the "purchase tax cut in half" and "five-year loans, thousands of yuan for" the two major concessionary activities. Among them, "purchase tax cut in half", according to the current 10% purchase tax rate, the purchase of seahorse car products can be reduced by up to 5,990 yuan, the purchase threshold will be greatly lowered; For the second generation of hippocampal S5 launched a "five-year loan, thousands of yuan month for" financial activities can ease the repayment pressure, monthly payments as low as 1364 yuan. It is worth mentioning that, In addition to high-quality products and two major activities to assist, Haima Automobile is also striving to speed up the construction of county and township channels, adhering to the principle of "no service, no sales", taking the county as a unit, creating a service area, equipped with sufficient professional staff, to provide users with high-quality services covering the whole process of pre-sale, sale, and after-sale, so that users can enjoy a warm experience of car purchase services. On February 21, Beijing Automobile launched the "Huizai 2019 I First" "Automobile to the countryside" Benefit Policy. The Benefit Policy mainly involves four models of its two independent brands, Beijing Auto Saab and Beijing Brand, including Saab Zhidao, Saab Zhixing and Saab Quan New D50, BJ20, the official guide price is about 100,000 yuan. Specific subsidy measures: Shen Baozhi Road down to 999 yuan, the highest subsidy of 6,888 yuan; Shen Bao Zhi Xing is aimed at this "go to the countryside" listed limited edition, compared with the original version of 20,000 yuan, 59,900 yuan; The maximum allowance for brand-new D50 is RMB 15,000 Yuan, and the daily payment is only RMB 46 Yuan; The BJ20 is the most subsidized of the four models, with a maximum subsidy of 20,000 yuan. Great Wall Harvard in the "car to the countryside" campaign, the Harvard brand action is somewhat confusing. On Feb. 22, Great Wall Harvard launched a nationwide campaign entitled "Harvard Motor Vehicle Subsidy to Ten Million Families in the Countryside," though the campaign lasted only seven days and ended Feb. 28. Specific subsidy measures: February 22-February 28, purchase of Harvard H6 sports version to provide 4999 yuan car bonus, as well as up to 22,000 yuan subsidies for automobile manufacturers in the countryside (15,000 yuan cash + up to 3,000 yuan financial subsidies + up to 4,000 yuan replacement subsidies); Purchase of Harvard H2 to provide 1000 yuan car purchase bonus, as well as up to 8500 yuan subsidies for automobile manufacturers in the countryside (up to 5500 yuan financial subsidies + up to 3000 yuan replacement subsidies); Purchase of Harvard M6 provides a bonus of RMB 1,000 Yuan for car purchase and a subsidy of up to RMB 7,000 Yuan for automobile manufacturers to go to the countryside (up to RMB 3,000 Yuan for financial subsidy and up to RMB 4,000 Yuan for replacement subsidy). Dongfeng Nissan responded to the "Automobile Going to the Countryside" policy by launching the "Operation Benefiting the People" campaign, which is a "courteous" theme of the township. Scrap tricycles, low-speed trucks, and purchase of whole vehicle series (excluding Sima and imported vehicles) enjoy subsidies of up to 3,000 yuan. In response to the "automobile to the countryside" policy, BYD will enjoy a "subsidy discount" from March 1 to 31 for all purchases of BYD models, and there will be no restrictions on household registration. It is reported that the purchase of BYD's new cars can enjoy up to 10,000 yuan subsidies, and can also enjoy other configuration upgrades. In response to a new round of "automobile to the countryside" policy, Chery Automobile launched the "March welfare preferential policy for the people." Starting from March 1, all Chery models including the Swiss Tiger 8, the Erizona GX and the new Erizona 5 will be eligible for a replacement subsidy. Specific subsidy measures: scrapped tricycles, low-speed trucks to replace the entire Chery models, can enjoy a maximum of 5000 yuan subsidies; Any brand replacement Chery full car, can enjoy up to 5000 yuan subsidy. At the same time, QQ Series/Ruihu 3 users buy Ruihu 8 and Arizona GX in exchange for additional free maintenance (including first guarantee) for 6 times in 3 years. In addition, Swiss Tiger 8, Arizona GX and the new Arizona 5, can enjoy varying degrees of low down payment and interest-free policies. Hanteng Automobile recently announced the theme of "Hanteng Automobile Real Subsidy to the Countryside" in response to the "Automobile to the Countryside" policy. Specific subsidy measures: Since March 1, three "Automobile to the Countryside" policy models are specially provided, namely, Hanteng X5 1.5 L+5MT Comfort Model, Hanteng X5 1.5 T + CVT Luxury Model and Hanteng X7S 1.5 T + 6AT exclusive type, minimum 65,800 yuan; Purchase of cars can enjoy up to 8000 yuan of real financial subsidies, 24 instalments of zero interest, zero down payment without threshold, up to 4-5 years of low-interest ultra-long-term loans and many other policies benefiting the people; Second-hand replacement scrap allowance up to 4000 yuan and other car purchase concessions. GEOSCENE SUMMARY: It has become a trend for auto companies to scrap or update subsidies in response to the "Automobile Going to the Countryside" policy. As of press time, the above 12 auto companies have responded in a timely manner, but whether these preferential measures can really stimulate terminal sales or just use "Automobile Going to the Countryside" as a marketing gimmick remains to be seen.